Research

Research-music for video



Creating the Music

In creating my music video, and the required ancillary products, the first thing I need to do is choose a song that will accompany my product. Yet though this will be an original cover of the chosen song it needs to meet the following criteria.

Firstly, the song needs to be one that can could be covered well

Secondly, Though not a necessarily, the song should preferably be one that  is of the Indie/ Alternative genre.

Thirdly, a song which has lyrics which can convey some sort of storyboard  for my music video.

However in terms of my ancillary products, the title of the song I am using will be used throughout e.g on the back an cover of my C.D yet also on my magazine advertisement.

Song choice

After looking through music collections of friends who have a vast collection of music of the Indie/ alternative genre, I have narrowed it down to three possible song choices.

1. Adele- Chasing pavements     

 Positives

I have chosen this song as it is a well known and as far as I am aware due to asking numerous music lovers, it is also a well liked song. I also believe this will be a good song to use as it contains lyrics that that could be easily turned into some sort of story board for my music video.

Negatives

However though according to those I have asked who assured me it was a well liked song, the negatives of this song is that it would be quit difficult to cover. Also though it is not a necessity this song is not of the Indie/alternative genre which I would prefer.

                                                             

 2. The kooks-Naive

  Positives

I have chosen this song as again it well known and according to audience questionnaire it is also well liked. I also believe that due to the structure of the song which is very repetitive, stop animation would work well. Also any positive of this song is that it is already of a indie/alternative genre. 

Negatives

The negatives of using this song is that although it is already of the indie/ alternative genre which is a positive, the lyrics of the song do not portray an obvious storyboard for filming.

3. Damien Rice- 9 crimes

Positives

I have chosen this song as I believe the lyrics of such will transfer well into a story board for filming. Yet also i believe that it will work well with stop animation.

Negatives

However according to my audience questionnaire hardly anyone had ever heard this song which is not ideal. More so, though the genre of this song is alternative I believe it will be quite difficult to do an original cover which will convey my target audience

Final song choice

For the song that I will create an original cover of and use throughout my ancillary products and Music Video, I have chosen Naive by the popular Indie band The Kooks. I have chosen this rather then the other two possible song chooses as I believe firstly, that I will be able to create an effective original cover which will be enjoyed by my target audience. Yet also I believe that due to the structure of the song which is very repetitive, it will work effectively with stop animation.

                           

Research -Record Labels and Brand Identity

 In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacure, ddistribution, marketing and  promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" orA&R); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a Vinyl record which prominently displays the manufacturer's name, along with other information.

These labels include both localised, independant music    labels which are stereotypically Indie, or they could be part of a large international media group.

However, for my media product, it will be "funded" by an independant label which corrosponds well with the indie/ alternative genre I have chosen to represent.

History

According to many, the first true indie record is generally considered to be the Spiral Scratch EP released by The Buzzcocks in 1977, on their own Manchester based  New Hormones label. However there was a political significance to the Indie movement as it revolutionised the music industry, meaning that many bands that were not seen as "sellable" or did not gain the approval of music buissness establishments could release music.


Examples of Indie Labels

Popular Indie Labels today include labels such as Rocket Girl who manage artists such as;   

                                      

Kenedy Green 

 My Media Product

For my media product I am using an Independant label to "manage" the artist I am using. I have decided to do this as I believe it corrosponds well with the Indie/ alternative genre I am representing. Also because it is an independant label it will appear more credible and cool. This is because Independant labels are normally assocciated with a kind of "for the love of music alone" stigma whilst major record labels are normally plagued with a portrayal that is more like "for the love of money" stereotype. Again much like the title of the song I have chosen. the record label logo will be current throughout my products.


Chosen record Label and Distributor

Diversity records is a new independent record label that was created in 2003. However though the music they produce is mainly dance and techno they also produce music of an alternative/Indie genre

The music distributor I have decided to use, and who's logo along with the record label I am using will be present throughout my ancillary products, is HMV. I have decided to use this as though it is a mainstream distributor, according to those I have asked, it is the most popular non-online place to purchase music which includes that of an indue/ alternative genre.